Title: Magic Firefly Campaign
Country: PORTUGAL
Form(s) of actions:
Campaign
Type(s) of actions
Found raise, awareness-raising campaign for the cause of inclusion and the promotion of the rights of people with intellectual disabilities and/or multi-disabilities.
Summary:
Found raise, awareness-raising campaign for the cause of inclusion and the promotion of the rights of people with intellectual disabilities and/or multi-disabilities. The founds is to assure the support of CERCI to people with intellectual disabilities and/or multi-disabilities.
We identified support for the cause in social media.
Aim:
The Magic Firefly campaign has been an initiative promoted by FENACERCI since 1987 and is an awareness-raising campaign for the cause of inclusion and the promotion of the rights of people with intellectual disabilities and/or multi-disabilities.
Main stakeholders:
Fenacerci; Media sponsors: Antena 1, RTP; Corporate sponsors: Pingo Doce, Montepio.
Issues addressed:
The campaign’s slogan is “The Magic of Solidarity”, calling for everyone’s support. A mass fundraising campaign to support more than 25,000 people with disabilities who benefit from CERCI’s services.
Outcome:
On social media we identified support for the cause, including people saying they had been collecting fireflies since childhood.
Sustainability:
On social media we identified support for the cause, including people saying they had been collecting fireflies since childhood. There are expressions of support for the cause mentioning disabled children, and comments about the current material of the campaign symbol (rubber). Fenacerci responds specifically to all the questioning comments, including explaining why rubber was chosen and the legal limitations for doing so.
For example: Facebook post announcing 2024 Magic Firefly campaign (08/05/2024, 23h48): 239 likes + 95 love [334 reactions] + 29 comments + 258 shares;
Facebook post 2024 Magic Firefly launching event (10/05/2024, 15h13): 125 likes + 47 love [172 reactions] + 10 comments + 21 shares; No negative reactions in both videos.
Link(s): https://www.facebook.com/FENACERCI?locale=pt_BR
Data source: 13th may 2024
